OVERVIEW

At Inspired Deutschland 2019, we celebrated the expansion of Pinterest’s Ads business in the German market.

Here, we designed and created an experience that brought to life Pinterest’s brand and story, ultimately driving comprehension of Pinterest as a marketing platform across key decision-makers in the German industry.

Inspired Deutschland's visual and spatial directions used circles and scale to represent ideas both big and small. At the simplest level, the circle represents honing in on an idea through a Pin.

Our creative language meshed these concepts together and worked with negative space, color blocking, and tactile materials to emphasize building ideas on Pinterest.