Lead Art Director for The AMEX Centurion Lounge Pop-Up in Vail, Colorado.
ROLES
Art Direction
Graphic Design
Design Lead
Prop Sourcing / Styling
CREDITS
Client: American Express
Agency: We’re Magnetic
OVERVIEW
The American Express Centurion Lounge was a one-of-a kind, luxury chalet experience to Lionshead Village, Vail’s premier ski destination, from January 16th - 20th, 2020. Card Members and their guests were able to escape the slopes and enjoy exclusive access to handcrafted drinks and bites, recovery and renewal activities, and crafts for the kids.
This Après Ski themed pop-up experience was intended to tease and celebrate the opening of the permanent Centurion Lounge coming to Denver Airport in 2020.
This lounge served as a premium retreat in a busy ski environment, while delivering a remarkable experience for Platinum + Centurion Card Members and their guests.
The goal of this activation was to surprise and delight Card Members and increase their card satisfaction, while also driving card envy and acquisition.
TEAM
Executive Creative Director: Emily Fife
Art Director: Mike Zoppo
Experiential Designer: Ivee Barton
Account Lead: Erin Sansone
Senior Producer: Trent Myers
Theme & Positioning
THEME & POSITIONING
Aprés Ski
like a Local
We’ve infused the familiarity of Denver into the idea of Aprés Ski.
The lounge feels like a sleek, modern chalet, while our programming is Denver focused to further excitments for the permanent Centurion Lounge.
This sensory driven experience will bring Denver to Card Members through sights, smells, and tastes that draw from the Mile High City.
THEME & POSITIONING
Mood Board
Mod lodge with a Twist | Mid-Century Modern | Vintage Graphics | Faux Fur | Fireplaces | Elevated Cozy
Design System
DESIGN
Floor Plan
DESIGN
Spacial Renderings
User Journey
USER JOURNEY
Exterior Branding
USER JOURNEY
Blue Door Entry
USER JOURNEY
Cardmember Check-In
USER JOURNEY
Aprés Ski Lounge & Bar
