Design direction for BravoCon 2022 covering the Javits Center with lots of fabulousness and glitter
ROLES
Design Direction
System Design
Graphic Design
CREDITS
Client: Bravo
Agency: Superfly
OVERVIEW
I worked closely with NBC and Bravo to create the second annual BravoCon – a 3-day immersive experience for Bravo fans. Here are the stats:
30,000 Tickets Sold. 130+ Bravolebs. 45 Epic Panels.19 Iconic Partnerships including State Farm, Lay's and Tresemme. 5 Evening Shows. Bravoland - the most immersive, dramatic, and OMG moments. 6 Themed Bars. Countless Photo Moments. Turning heads in the Bravosphere and beyond with 1.36 billion social impressions and 75k mentions - making it the biggest brand moment to date.
TEAM
Creative Director: Rachel Pumroy
Associate Creative Director: Ellen Federman
Art Director: Hannah Gilbertson
Associate Design Director: Mike Zoppo
Senior Graphic Designer: Mizuki Tsujikawa
Environmental Designers: John Dorsey, Susyn Herridge, Allan Dombroski, Amanda Lee
CONSUMER JOURNEY
Javits Center Entry
CONSUMER JOURNEY
Main Hall
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Feeling Jovani Stage
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On Display Stage
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Don’t Be Tardy Stage
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Bravoland
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The Manhattan Center
