OVERVIEW
Squid Game needed to leap off the screen into the real world.
At Superfly, we won the pitch to produce, create and operate the first immersive squid game gaming experience.
From the pitch, we collaborated with Netflix to launch Squid Game: The Trials Experience. This multi-room immersive experience uses a technology-driven elements including LiDAR, RTLS, AI generated sound, and projection mapping to enable automated group gameplay. These enhancements are paired with actors, limited edition merch, and much more to bring the show to life.
Task — Take the global phenomena - Squid Game and turn this into an intense game experience.
ROLES
Design Direction
Design System Creation
Graphic Design
CREDITS
Client: Netflix
Agency: Superfly
TEAM
Executive Creative Director: Sermad Buni
Creative Directors: Brad Hall & Whitney Jenkins
Senior Designer: Ron Beach Jr
Associate Design Director: Mike Zoppo
USER JOURNEY
Entry
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Night Market
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Transition Rooms
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Game: Memory Steps
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Game: Harvest
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Game: Marbles
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Game: Warships
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Game: Red Light, Green Light
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Game: Egg and Spoon
