2D world, built real.

Turning South Park’s  animated 2D world into a  physical

Comic-Con takeover  in downtown San Diego.

ROLES

Design Direction
Environmental Graphics
Scenic Translation
Experiential Design
PR/Stunt

CREDITS

Client: Comedy Central
Agency: Superfly

APPROACH

As Creative and Design Director, I led the translation of the town of South Park into a physical environment that fans could walk into and experience firsthand.

The project started in conversation with the South Park animation team: identifying which moments from the show had enough visual specificity, humor, and fan recognition to become real environments. From there, the process moved through show references, venue photos, AI-assisted concept visualizations, client buy-in, production strategy, fabrication planning, graphic wraps, file breakouts, and install.

The work was not about making South Park realistic. It was about protecting the show’s flatness, awkward proportions, direct jokes, and cartoon logic while translating it into real architecture, guest flow, materials, and production constraints.

MY ROLE

Design direction, environmental graphics, scenic translation, production artwork, vendor-ready file systems, and install support.

CORE TEAM

Creative/Design Director: Mike Zoppo
‍ ‍
Lead Producer: Brandy Blaylock

Business Director: Jordan Smith

Welcome to South Park

SDCC Floor Plan

Original Key Art

Recreate the town, not just the brand.

Rather than build a generic fan activation, the environment was structured as a temporary South Park street. Four locations from the show became the foundation of the experience: 

Tweek Bros. Coffee
DikinBaus Hot Dogs
Crunchy’s Micro Brew
Men’s + Women’s Bathroom Takeovers

Each location had to feel native to the  show while working within real site  conditions, container architecture,  guest flow, and production constraints.