Building a flexible design system for South Park: The 25th Anniversary Experience Tour
ROLES
Design Direction
System Design
Logo Design
Graphic Design
CREDITS
Client: Comedy Central
Agency: Superfly
OVERVIEW
South Park: 25th Anniversary Experience a touring immersive pop-up shipping container that brought 25 years of “South Park” memorabilia + memories to fans across the country.
I lead the design direction and creation of a scalable graphic system for the experience. I worked closely with the South Park creative team to facilitate the creation of an easily manageable and flexible system.
From the start, we set out to create a system that worked within the world of organized chaos. This way the elements within the experience could adapt, change, and scale and the design system would scale along with it.
CORE TEAM
Creative Director: Rachel Pumroy
Associate Design Director: Mike Zoppo
Art Director: Hannah Gilbertson
Experiential Designer: John Dorsey
Lead Producer: Ali Neuburger
Associate Producer: Andrew Emmet
Business Director: Leighann Farley
Business Manager: Jordan Smith
PRESS
DESIGN PROCESS
Creating the Design Toolkit: experience lockup, typography, colors, textures, and a framework for creating graphic collateral
DESIGN PROCESS
3D Rendering and creating a scalable collateral system
THE TOUR
Traveling across the US making stops in New York, Chicago, Red Rocks, Denver, and Los Angeles.
Tour Highlights
